I AM Academy will host the 2023 Juneteenth Freedom Festival in Holland. This community welcome event will take place from June 10 – June 19!

Last year I AM Academy hosted more than 1,200 people at their second annual Juneteenth Freedom Festival. In 2023 we are looking to grow larger providing a larger platform for our local business to connect with the community! 

Activities include:

  • 3 on 3 Basketball Tournament
  • DJ & Live music by a National Recording Artist
  • Local Talent
  • Community Speakers
  • Food Vendors
  • Business Vendors
  • Live t-shirt printing
  • Information Booths
  • “I AM” Kids Graffiti Experience
  • Inflatables, Face Painting, & More

This year our theme is I AM Genius. We are focusing on helping our students discover the genius within themselves! All funds raised will help continue providing representation, mentorship, and opportunities for our Black Youth in the West Michigan area.


Juneteenth is a holiday that commemorates the day in 1865 when the enslaved people of Texas finally learned that slavery had been abolished and that they were free. While Michigan recognized Juneteenth as a holiday in 2005, we in Holland have been celebrating the history of Juneteenth since 2000!

Take a look back at the 2022 Juneteenth Freedom Festival!

Friday, June 17th, 2022  

Soulful Music Festival with special music guest, ENTYCE! – Park Theatre (248 S River Ave, Holland, MI, 49423)

We were honored to announce the headline for this event, ENTYCE! They are a multi-talented band with three phenomenal female vocalist, Debra Alexander, Lisa Knight and Michelle Covington. They were accompanied by some of the best musicians in West Michigan. Collectively and individually, they have performed music for over 20 years both locally and abroad.  Many of their band members have opened or accompanied such artist as Aretha Franklin, Kool and the Gang, The SOS Band, Tamela Mann and Marvin Sapp, Angelo and Veronica, Commissioned, Yolanda Adams and Bebe and Cece Winans! As a cover band, they performed many of your favorite jazz, R&B and blues favorites.


Saturday, June 18, 2022

3 on 3 Juneteenth Jump-Off Basketball Tournament – Third Reformed Church (11 W 13th St, Holland, MI 49423)

Our first annual 3 on 3 Juneteenth Jump-Off Basketball Tournament was a huge success! Holland and our surrounding community showed up and showed out for our youth. Winning the teen division was our junior team,


Juneteenth Freedom Festival & Market – Kollen Park (240 Kollen Park Dr, Holland, MI 49423)

Over 75 vendors, food trucks, makers, artists, crafters, and hobbyists came out to sell their creations and products. Local organizations were able to connect and share their information with the greater Holland community. It was a beautiful day of connecting and supporting local small businesses.